This website outlines the new organizational identity and brand strategy of the Boston Planning & Development Agency (BPDA), formerly known as the Boston Redevelopment Authority (BRA). It redefines what we do, why we do it and how we go about our work. While this website does not cover every single aspect of our complex organization, it provides tools that will ensure that we lay a strong foundation and live up to our responsibilities to the city and people of Boston.
Our vision and mission are the core components of our organizational strategy. Our vision sets our direction as an organization and our mission defines what we do.
Shaping the future of Boston together.
The BPDA plans and guides inclusive growth in our city—creating opportunities for everyone to live, work and connect.
Through our future-focused, city-wide lens, we engage communities, implement new solutions, partner for greater impact and track progress.
We focus on planning.
We make comprehensive city planning a priority, and use our tools to shape our city.
Our goal is inclusive growth.
We believe in an inclusive Boston where everyone has opportunity for success. We have translated ‘inclusivity’ into three relatable quality-of-life metrics—Live, Work and Connect.
We see big picture.
We look across Boston from an altitude that allows us to understand it as a complex system, and plan and shape it holistically. We prioritize the future success of our city.
A brand identity is made up of a name and logomark.
Our name describes what we do as an organization. We shape the future of the city of Boston by emphasizing our role in planning and guiding development to make it a reality.
Our logomark is an identifying mark or symbol, designed to convey multiple meanings. In its most basic form, it is an interlocking ‘p’ and ‘d’ that describe the interconnected nature of our primary functions. It can also be interpreted as an isometric view of a building. Finally, one can view it as two speech balloons, showing the dialog that we hope to create between us and the communities of Boston.
We identified four areas to focus our change. These areas are evergreen: we feel that if we continue to evolve and innovate here, we will make great progress toward our mission. They also serve us internally, ensuring that our employee experience and organizational culture support our ability to do great work together. We have provided tools for our staff to use to implement our new strategy in each of these four areas.
To shape an inclusive Boston, we must engage a broader and more representative community—the people, businesses and communities of Boston, as well as our own employees. We must design new forums and communication tools that enable people to participate in ways that are natural to and convenient for them.
To be a leader in planning and solve many of the challenges that 21st century cities face, we must leverage our deep expertise, tap into Boston’s innovative spirit and capture inspiration from around the world. We will identify new approaches and collaborate with partners to implement new solutions that positively impact the people of Boston.
We have ambitious goals for the future of the city, but we can’t achieve them on our own. We will work together with each partner in the most appropriate way, in order to amplify everyone’s efforts, making the sum truly greater than its individual parts. In the end, the collective efforts of many entities will help shape the future of Boston.
To build trust externally and confidence internally, we will track our progress, and impact. We will start with the right measures, use appropriate tools to make tracking simple and translate the results into relatable benefits.